Advertising on DataWater

Reach the Security Professionals Making the Decisions — Every Brief, Every Day

DataWater delivers daily threat intelligence to CISOs, security architects, SOC leads, and enterprise security buyers. Your brand appears on every article, every day — in front of the people who sign the contracts.

60+
Threat Briefs Published
60K+
Monthly Readers
3M+
LinkedIn Impressions / Mo
44%
Security Leadership Readers
7 slots
Total Ad Slots Available
Who Reads DataWater

Your Audience Is Already Here

DataWater’s readers are enterprise security decision-makers — the people evaluating vendors, approving budgets, and responding to the exact threats we cover every day.

34%
Security Architects & Engineers
The practitioners evaluating and deploying security tools. Their recommendations drive purchasing decisions.
22%
SOC Professionals & Threat Intelligence Specialists
Analysts and intel specialists on the front line of detection and response — daily users of the tools they help select.
21%
CISOs & VPs of Security
C-suite and VP-level security executives. Budget holders with direct purchasing authority.
23%
Security Managers & Directors
The leaders who run security programs and teams, shortlist vendors, and own day-to-day budget decisions.
🌍
Global Reach
Readers across US, UK, EU, APAC, and Israel — with particular concentration in US federal, UK government, and major financial centers.
🏢
Enterprise-Scale Orgs
78% of readers work at organizations with 500+ employees. 44% are at organizations with 5,000+ employees and dedicated security teams.
💰
Real Budget Authority
DataWater readers have an average security budget influence of $2.4M annually. These are not students — they are buyers.
📬
High-Intent Readers
Average session duration of 7.2 minutes. Readers arrive with a specific threat briefing in mind and read in full — not casual browsing.
Advertising Placements

Three Placements. Seven Total Slots.

Every ad slot appears on every page and every post — 60+ articles and growing daily. Fixed monthly placement, not impression-based bidding. Your brand is always there.

In-Content
Mid-Article Placement
Inside Every
Threat Brief
$550 / month
2 slots available — 0 filled

Your ad sits halfway through each article, side by side with one other sponsor — right where readers are most engaged with the threat they came to read about.

  • Placed mid-article on every post and page
  • 300×250 medium rectangle — the most-clicked display size
  • Only 2 sponsors share this position
  • Clearly labeled “Sponsored” — trusted, not intrusive
  • Monthly billing — no long-term contracts required
  • First right of renewal each month
High Engagement
Footer Placement
End-of-Article,
High Intent
$225 / month
4 slots available — 0 filled

Your brand appears in the site footer — seen by readers who have finished a full DataWater brief. These are the highest-intent moments: a security professional who just read 2,000 words on a critical vulnerability is primed to engage with solutions.

  • Displayed on every page and every post sitewide
  • Seen by readers who completed full articles — maximum intent
  • Logo, tagline, and link — full brand presence
  • 4 advertisers maximum, shown side by side (300×100 each)
  • Ideal for: vendor tools, security platforms, training, services
  • Monthly billing — no long-term contracts required
  • Post-read placement correlates with highest click-through intent
  • First right of renewal each month
Visual Placement

Where You Appear on Every Page

DataWater.com — Page Layout Diagram
📍 Header Ad Placement — $1,500/mo
728×90 banner · Seen first, every visit · 1 exclusive slot
DataWater
Threats
AI Security
Cloud
CISO
Subscribe
Article Content — Threat Brief
📍 Mid-Article Placement — $550/mo
Two 300×250 spots side by side · 2 slots maximum
2,000–4,000 words · Technical depth · Full read avg 7.2 min
LinkedIn Distribution

Every Brief Shared to a Growing LinkedIn Audience

DataWater’s threat briefs are shared across LinkedIn immediately on publication — reaching security professionals who follow the publication directly and through organic sharing by CISOs and security leads who cite DataWater’s coverage.

3M+
Monthly Impressions
12K+
Followers & Growing
8.4%
Avg Engagement Rate
DataWater
Cybersecurity Intelligence · 12,400 followers
🔴 BREAKING: Taiwan AI Agent Swarm — suspected Chinese operators used free open-source tools to breach 21 government systems, nuclear safety agency, and 7 energy firms in four days. 85 cracked accounts. 98.8% SSO pivot rate. Full brief →
❤️ 2,847  💬 341  🔁 1,204  👁 187K
Sample post performance — DataWater LinkedIn
Content Coverage

The Topics Your Buyers Are Reading Every Day

DataWater covers the threats that keep CISOs up at night — the stories driving urgent vendor evaluation and security investment decisions.

AI Security & Agent Attacks Supply Chain Compromise Critical Infrastructure / ICS/OT Ransomware & Extortion Zero-Day Exploitation Nation-State APT Identity & Access Management Cloud Security (AWS / Azure / GCP) Endpoint & EDR Network Perimeter CISA KEV & Patch Tuesday Vulnerability Research Threat Intelligence AI Model Safety & Containment Zero Trust Architecture SIEM / SOC Operations Regulatory & Compliance Incident Response Malware & Ransomware TTPs Cryptography & PKI
Why Advertise Here

Six Reasons Security Vendors Choose DataWater

01
No Noise — Pure Signal
DataWater publishes one article per day, maximum. Every reader comes specifically for threat intelligence — not a general tech news digest. Your brand is seen in a focused, high-intent context every time.
02
The Right Seniority Level
44% of readers are security leaders — CISOs, VPs, managers and directors — and another 34% are the architects and engineers who evaluate and deploy the tools. Together they decide what gets bought.
03
Contextual Relevance
Every DataWater article covers an active threat. A reader who just finished a brief on a CVSS 9.8 vulnerability in their stack is primed to evaluate security tools that address exactly that risk class.
04
Exclusive Category Protection
Only 1 header, 2 mid-article and 4 footer slots exist. We do not sell directly competing products adjacent to each other. Your category is protected within your slot type for the duration of your placement.
05
Growing Archive = Growing Exposure
DataWater’s 60+ article archive grows daily. Every new brief adds a new page where your ad appears permanently for that month. Your ad surface expands automatically as we publish.
06
Independent & Editorially Trusted
DataWater has no venture backers, no vendor partnerships, and no editorial conflicts. Our readers trust the content precisely because it is not commercially influenced. Advertisers do not influence coverage.
Technical Specifications

Ad Creative Requirements

Simple, clean specs. We handle placement and integration — you provide the creative.

Header Ad — $1,500/mo
Dimensions
728×90px (leaderboard) or 320×50px mobile
File formats
PNG, SVG, or static HTML
File size
Max 150KB
Animation
No animated GIFs — static only
Dark background
Required — site background is #07070d
Destination URL
One URL, UTM parameters welcome
Lead time
5 business days before go-live
Mid-Article Ad — $550/mo
Dimensions
300×250px (medium rectangle)
File formats
PNG, JPG, or SVG
File size
Max 150KB
Animation
No animated GIFs — static only
Label
Shown with a “Sponsored” tag
Destination URL
One URL, UTM parameters welcome
Lead time
5 business days before go-live
Footer Ad — $225/mo
Dimensions
300×100px
File formats
PNG, SVG, or static HTML
File size
Max 150KB
Animation
No animated GIFs — static only
Dark background
Required — site background is #07070d
Destination URL
One URL, UTM parameters welcome
Lead time
5 business days before go-live
Editorial Policy

What We Accept — and What We Don’t

DataWater’s editorial integrity is non-negotiable. Our advertising policy reflects that.

✅
Cybersecurity vendors & platforms
EDR, SIEM, SOAR, IAM, cloud security, threat intelligence, pen testing, GRC, and related security tools.
✅
Security services & consulting
IR retainers, red team services, security assessments, managed security services (MSSPs), and professional services.
✅
Training & certification
Security certifications, practitioner training, executive education, and tabletop exercise platforms.
✅
AI security & research tools
AI-powered security platforms, vulnerability research tools, and threat hunting solutions.
🚫
No influence on editorial
Advertisers do not receive favorable coverage, advance article access, or any editorial input. Coverage is fully independent.
🚫
No competing products adjacent
Direct competitors are not placed in the same slot type simultaneously. Category exclusivity within header or footer.
🚫
No crypto, finance, or off-topic
DataWater only accepts advertising from companies serving the cybersecurity profession. Off-topic categories are declined.
📋
Creative review required
All creative is reviewed before placement to ensure quality, accuracy, and alignment with DataWater’s audience expectations.

Only 7 Slots Available — All Positions Currently Open

DataWater’s advertising inventory is intentionally limited. When these slots fill, the next available date is the following month. Reserve now to lock in your start date.

Questions? Email contact@datawater.com — we respond within one business day.
Monthly billing · No long-term contracts · First right of renewal
Book a Slot

Reserve Your DataWater Ad Spot

Header banner $1,500/mo (1 slot) · Mid-article $550/mo (2 slots) · Footer $225/mo (4 slots). Tell us which spot you want and when you’d like to start — we’ll confirm availability and send your invoice within one business day.